From its powerful smartphones to its unique community bond, here are 5 reasons why OnePlus stands out

“India’s favourite premium smartphone brand has been doing a lot of things right”

The fact that OnePlus is now India’s No 1 premium smartphone brand really doesn’t come as a surprise. If you have been following OnePlus’ journey since its entry in December 2014, you’d know that it was only a matter of time before the upstart rose to the top. And while it’s not something that happened overnight, OnePlus seems to have found the ingredients for a secret sauce that has made it very popular. Wondering what those are? Read on ahead.

Focusing on making the best phones possible

It’s simple – you need a great product to do well. And that’s what OnePlus has been focused on ever since its very first smartphone, the OnePlus One… top-notch products with enviable specs, modern designs, and a great user experience. Take a look at the OnePlus 6 – the smartphone offers the latest Snapdragon 845, beefy RAM, a visually-stunning AMOLED display, a powerful dual-camera system, high-res selfie cameras and an up-to-date Android-based OS that’s not only well-designed, but comes with all the features you’d want. In a nutshell, the OnePlus smartphones offer an across-the-board flagship experience…

Turning the price-to-specs ratio on its head

… and the phones do so at an appealing price point. While other manufacturers seem to view their flagships as an exercise in maximising profits, OnePlus has always managed to sell phones at a price that makes them excellent value-for-money propositions. With a starting price of Rs 34,999, the brand’s latest – the OnePlus 6 – offers flagship specs at a price no one else can match.

Leveraging word of mouth to drive sales

There are very few gadgets and brands that pass the “Hey, is that a …. Can I check it out?” test, and OnePlus is amongst them. Word of mouth remains an important part of success, no matter what you’re selling, and it becomes even more critical when the product in question is that most personal of all gadgets… a smartphone. Friends who are happy to show off their new OnePlus 6 Red Edition, the colleague who’s impressed with how stylish and slim the phone is, or the Marvel fan who got herself the Avengers: Infinity War Edition variant – so many happy, satisfied customers mean OnePlus is doing things right, and that helps draw in more users.

Accessories and merchandise you can trust

Car chargers, earphones, tough cables that don’t break, durable-yet-stylish cases, services such as extended warranties, and even merchandise like baseball caps and backpacks… few smartphone brands have such a wide range of offerings for consumers. And believe us, it makes a difference. Just ask anyone who’s tried looking for genuine accessories on e-commerce sites but has ended up getting fooled by imitation products. That won’t happen with OnePlus – you get everything you need, right on the company’s website.

A community that wants the best

Lastly, OnePlus has got a magic ingredient to top it all – and that’s its loyal community. Any brand that can build a community stands a better chance of success. That’s because staunch fans help improve the products n=by providing constant feedback. OnePlus has a community app, and runs forums so users can seek advice and offer tips. The company also holds fan meetups quite regularly. No wonder the brand has managed to soar in popularity and managed to secure the top position in the premium smartphone segment.

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