Facebook Messenger’s unsend feature rolls out officially

“The latest, much-awaited feature comes with a fixed 10-minute window”

After teasing it last week, Facebook has officially rolled out the ‘unsend’ feature for Messenger on iOS. For the time being it is rolling out for a select number of countries, but Facebook hopes to launch it globally as soon as possible. As it was suspected last week, the feature comes with a 10-minute window during which the user can retract the message or make changes in it. Facebook is calling this new functionality ‘Remove’, which can be enabled by initiating a long press on the message and choosing the desired option from copy, remove, forward and translate.

Once you click on remove, messenger will prompt you asking whether you want to remove the message for yourself or for everyone (similar to how delete message works on WhatsApp). However, Facebook will retain a copy of the message you’ve deleted or edited for an unspecified period of time to ensure the message did not contain any policy violations. And lastly, you’ll receive a display notice from Facebook Messenger saying: “You’ll permanently remove this message for all chat members. They can see you removed a message and still report.” So just like on WhatsApp where everyone in the group can see that you’ve deleted a message, Messenger will display a notice saying “XYZ removed a message,” to all the users in the group.

In an interview with TechCrunch, Messenger head Stan Chudnovsky shed some light on the new feature. “The pros are that users want to be in control . . . and if you make a mistake you can correct it. There are a lot of legitimate use cases out there that we wanted to enable,” he said. While adding that “we need to make sure we don’t open up any new venues for bullying. We need to make sure people aren’t sending you bad messages and then removing them because if you report them and the messages aren’t there we can’t do anything.” As of now this new feature is rolling out Poland, Bolivia, Colombia, and Lithuania.

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