Realme hives off from OPPO to become an independent brand; set to launch youth-centric smartphones

“Realme will be headed by Sky Li, former global VP at OPPO”

Earlier this year in May, Chinese electronics giant OPPO introduced a new online-exclusive smartphone brand called Realme in India. Today, Realme has announced that it’ll be separated from OPPO, and will be working as an independent entity from now on. The company will be headed by Sky Li, who has resigned from his position as former global vice president, OPPO, to take up the responsibility of running the new smartphone company in India and other markets. Li will don the role of a global CEO for the new entity.

OPPO launched the first smartphone under the new Realme brand in collaboration with Amazon India. Now that it will be operating independently, there’s no word if it will continue to be the part of OPPO’s parent company BBK Electronics. Notably, the phone from the company, the Realme 1 (review), was an instant hit and witnessed sales of four lakh units in 40 days of launch. As per counterpoint, the brand managed to captured a 1.4 percent market share with only one month’s sale in Q2 2018.

Sky Li, the former Global VP of OPPO, has resigned from OPPO and starts to lead Realme. We are more excited to announce Realme as an independent brand now! Here is Sky’s letter to everyone on his proud journey: https://t.co/dy3zTmgWni pic.twitter.com/xKcq0OzilI

— Realme (@realmemobiles) July 30, 2018

Li has announced that Realme will focus on creating mobile phones, which offer strong performance and stylish design for “young people”. “Smartphones today are extension of personality and not just communication tools. Young people across the globe may have different cellphone habits and aesthetic views but their demands are similar in terms of performance and design. With few options available in the market to meet the ever-changing customer demand, Realme is focusing on bridging the gap by providing products with the latest tech innovations along with strong performance and stylish designs. As Realme is targeting global market, we aspire to inject fresh momentum into the global smartphone industry”. 

As for the Realme 1, the budget offering comes in three RAM and storage configurations – 3GB + 32GB, 4GB + 64GB, and 6GB + 128GB. The base variant has been priced at Rs 8,990, while the 4GB and 6GB RAM models are being offered for Rs 10,990 and Rs 13,990. The phone comes in Black Diamond, Red, and Silver colours.

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