Xiaomi earned $1 billion by selling 8.5 million devices in one month

“Xiaomi recorded the figure between October 9th and November 8th timeframe where it sold over 6 million smartphones”

Chinese smartphone maker, Xiaomi made the most out of the recently concluded festive season sale in India. The company has announced that it sold over 8.5 million devices and bagged $1 billion Gross Merchandise Value (GMV) during the period. Xiaomi recorded the figure between October 9th and November 8th with its smartphones making close to three-fourths of the sale. Other devices include Mi LED TVs, Mi Band 3, Mi Power Banks, Mi Earphones, Mi Routers and other Mi ecosystem and accessory products.

In its press statement, Xiaomi said that over 6 million smartphones were purchased during the festive season. It further added that the numbers are highest ever for the company in the mentioned period and its Redmi Note 5 Pro and Redmi 6A were the hottest selling smartphones. Last year, Xiaomi sold 4 million smartphones during the period across the same platforms. 

Apart from the smartphones, Xiaomi has also benefited from the robust sale of Mi LED TVs and Mi Ecosystem products and accessories. The company says that it sold 400,000 TVs during the period, while its accessories were purchased 2.1 million times. Lastly, Xiaomi’s Mi Air Purifier 2S also saw a huge demand that was 4.5 times more than last year across platforms.

“Festive season sales in India have always been a defining moment in Xiaomi India’s journey. Last year, we sold 4 million smartphones and went on to become the #1 smartphone brand in India in Q3 2018. This year, we have outdone ourselves by selling over 6 million smartphones, and 8.5 million devices. We are thrilled, and equally humbled by all the love we received from our customers and Mi Fans across India, and we hope we continue to contribute immensely to our customers and their loved ones, by offering them the best of our innovative products,” said Raghu Reddy, Head of Categories and Online sales of Xiaomi.

To recall, at the beginning of the festive period, Xiaomi announced that it sold more than 2.5 million Xiaomi devices in less than two and a half days. The company also “announced crossing its benchmark sales of over two million smartphones, over 100,000 Mi LED TVs and over 400,000 Mi Ecosystem products and accessories being sold.”

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